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Listen to the Voice




Dramatic Poem Read, "Ploesti's Oil"

Audio, Dramatic Military Poem Read, "Twas the night before a Soldier's Christmas"

2019 Press Release


TV Voice Over

Riding Date

Fishing Date

TV On Camera

Utah State Fair, "No Goats, No Glory"

Utah State Fair, "Fun Burns Calories"

Utah State Fair, "Chickens can Fly"

Pro Roughstock

Radio Voice Over

Radio Show Intro Voice Demo

Rodeo Commercial

Gem State Classic Rodeo

Live Performance

Cancer Victim Tribute, Heber City, UT

USA Speech at Rodeo

Herriman City PRCA Rodeo 2012

American Flag Tribute

Freestyle Bullfight Highlight Reel

Heart of a Riata Girl

Gem State Rodeo Posting The Colors 2018 PRCA Awards Banquet Emcee, Las Vegas, NV. 2018 PRCA Awards Banquet Emcee, Las Vegas, NV.

Chad Nicholson

Voice Over Artist and Professional Announcer

Like many announcers, Chad Nicholson fell into the business by complete accident. A former rodeo contestant, while in college working for a radio station, he was asked to announce a local junior rodeo. It was instant chemistry, and since then he has announced Pro rodeos and various other events in 39 states, Canada, and Australia. A former US Marine, he is known for his smooth voice, powerful delivery, and his signature American Flag tribute, “If Old Glory could speak”.

In Professional Rodeo and the PBR, he works 100+ performances annually and has earned many accolades along the way. 2018 PRCA Awards Banquet in Las Vegas; 2015 Women’s Pro Rodeo Association Announcer of the Year; Pro Rodeo Hall of Fame Induction Ceremony emcee; 13 times PRCA Ram Circuit Finals Announcer in the Wilderness, California, Mountain States, and Turquoise Circuits; Wrangler National Finals Rodeo Welcome Reception emcee; PBR Bull Ridings; 2002 Ram National Circuit Finals PRCA Rodeo; 2010 Canadian Wrangler Tour Finale in Armstrong, BC; from 2008 to 2012, he was the lead commentator for the Pro Roughstock series TV show. Chad also won Announcer of the Year in 1994-96 for the California Cowboys Pro Rodeo Association.

Outside of professional rodeo, Chad voices over radio/TV commercials and various other projects worldwide. He is the voice of the talking dog and liner voice on the Farmers Only dot com TV commercial “riding date” and “fishing date” spots which are still on the air. In 2010 he co-announced the World Equestrian Games Opening Ceremonies in Lexington, KY; has worked at major NASCAR tracks announcing Monster Truck Shows; and various Equestrian Show productions such as the Del Mar Night of the Horse at the Del Mar National Horse Show in Del Mar, CA; The Spirit of the Horse in Perth, Australia; and in 2012 he also was a part of the production crew for the United States’ portion of Her Royal Majesty Queen Elizabeth II’s 60th Diamond Jubilee Celebration, All the Queen’s Horses, at Windsor Castle in Windsor, England with the Riata Ranch Cowboy Girls.

Chad Nicholson Smiling

He is also training the next generation of rodeo announcers. In 2005, at the urging of his friend, Pro Rodeo Hall of Fame Announcer Bob Tallman, he founded the Chad Nicholson Rodeo Announcer’s Training Seminar held annually in Ft Worth, Texas. Now in its 14th year with over 130 students from the US, Canada, and Australia, it has become the top rodeo announcer’s school with many award-winning graduates.

When he is not on the road, Chad makes his summer home in northern Utah and winter home in the Sierra Nevada Foothills community of Three Rivers, CA on the edge of Sequoia-Kings Canyon, National Parks, with his wife, Jennifer. Together with a board of directors, they operate Riata Ranch International, a 501©3 non-profit educational organization for young women and home to the world famous western performance artists, Riata Ranch Cowboy Girls.