Chad Nicholson Voice Productions

(559) 754-0585


The Voice

From humble beginnings as a contestant to the announcer's stand as one of today's professional rodeo's standout announcers, Chad Nicholson's life has been one adventure after another. He has announced in 38 states, Canada, and Australia. In the US, he is widely known for his powerful patriotic monologues used during the opening ceremonies of his shows. "Being a former Marine, it's absolutely the favorite part of my job," he says, "and there aren't too many jobs where you can pray out loud and hear thousands of people sing our national anthem every time you go to work."

In professional rodeo, Chad has enjoyed many accomplishments. He has been selected: PRCA RAM Circuit Finals Announcer 10 times in the Wilderness, California, Mountain States, and Turquoise Circuits; as RAM National Circuit Finals PRCA Rodeo Announcer in 2002 and first alternate in 2015; for the 2010 Wrangler Canadian Rodeo Tour Finals in Armstrong, British Columbia; and for the PRCA Rooftop Rodeo in Estes Park, Colorado, which has been voted five times PRCA Small Rodeo of the Year. From 2008 to 2012 he was the lead commentator for the Professional Roughstock Series TV show.

Outside of professional rodeo, Chad does voice-overs for radio and TV commercials, audio books, and various other projects around the world. In 2010 he coannounced the World Equestrian Games Opening Ceremonies in Lexington, Kentucky. He has worked at major racetracks announcing NASCAR Monster Truck Shows and at various equestrian show productions, such as the Del Mar National Horse Show, Night of the Horse, in Del Mar, California, and The Spirit of the Horse in Perth, Australia.

In 2012 he was a part of the production crew for the United States' portion of Her Royal Majesty Queen Elizabeth II's 60th Diamond Jubilee Celebration, All the Queen's Horses, at Windsor Castle in Windsor, England.

Chad Nicholson On Horseback

"Working for the Queen and her show production team was an amazing opportunity. The world came to Windsor in May of 2012, and for 11 days we were not only surrounded by royalty, but also by 1200 people from 18 countries and 500 horses. It was the largest and most spectacular show production that I've ever seen or been a part of. It was such an honor!"

Chad's wife, Jennifer, and her Riata Ranch Cowboy Girls trick roped in the show. With a cast of authentic cowboys and Native Americans, they depicted the Wild West for four nights in front the Royal Family, various heads of state, and many international VIPs. Academy-award-winning actress Helen Mirren narrated the show.

He is also training the next generation of rodeo announcers. In 2006, at the urging of his friend, Pro Rodeo Hall of Fame Announcer Bob Tallman, he founded the Chad Nicholson Rodeo Announcer Training Seminar. Held annually in Fort Worth, Texas, Chad, along with Bob and other special guests, work with current and aspiring announcers to hone their skills and improve their rodeo knowledge. When his four-day seminar is over, he continues to mentor his students by helping them navigate their careers through coaching and leadership. He only takes 12 students per year, so his graduates are members of an exclusive fraternity of rodeo ambassadors. Not only aspiring announcers attend, but also rodeo business people and rodeo committee people that want more accurate knowledge and leadership training from all over the world. "You get a Rodeo College Education at my seminar, guaranteed," he said. "It's open to anyone who wants to become a polished rodeo ambassador." The seminar is going into its 11th year with over 100 alumni to date.

When he is not on the road, Chad makes his home in the Central California mountain community of Three Rivers near Sequoia and Kings Canyon National Parks with his wife Jennifer, who is an entertainer and life coach. She is the executive director of Riata Ranch.