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A former rodeo contestant, Chad Nicholson fell into the business by complete accident.  While in college at Tarleton State University in Stephenville, Texas, he was working on-air for a radio station and was asked to announce a local junior rodeo.  It was instant chemistry and since then he has announced Pro rodeos and various other events in 39 states, Canada, and Australia.  A former US Marine, Chad is widely known for his powerful voice, smooth delivery, as well as his signature American Flag tribute, If Old Glory could speak, typically performed in the opening ceremonies.

Chad has earned many accolades.  2015 Women’s Pro Rodeo Association Announcer of the Year; Pro Rodeo Hall of Fame Induction Ceremony emcee; 12 times PRCA Circuit Finals Announcer; Wrangler National Finals Rodeo Welcome Reception emcee; 2002 Ram National Circuit Finals PRCA Rodeo; 2010 Canadian Wrangler Tour Finale in Armstrong, BC; from 2008 to 2012, he was the lead commentator for the Pro Roughstock series TV show; Chad also won Announcer of the Year in 1994-96 for the California Cowboys Pro Rodeo Association.




Dramatic Poem Read, "Ploesti's Oil"

Audio, Dramatic Military Poem Read, "Twas the night before a Soldier's Christmas"

2019 Press Release


TV Voice Over

Riding Date

Fishing Date

TV On Camera

Utah State Fair, "No Goats, No Glory"

Utah State Fair, "Fun Burns Calories"

Utah State Fair, "Chickens can Fly"

Pro Roughstock

Radio Voice Over

Radio Show Intro Voice Demo

Rodeo Commercial

Gem State Classic Rodeo

Live Performance

Cancer Victim Tribute, Heber City, UT

USA Speech at Rodeo

Herriman City PRCA Rodeo 2012

American Flag Tribute

Freestyle Bullfight Highlight Reel

Heart of a Riata Girl

Gem State Rodeo Posting The Colors 2018 PRCA Awards Banquet Emcee, Las Vegas, NV. 2018 PRCA Awards Banquet Emcee, Las Vegas, NV.

Outside of professional rodeo, Chad voice can be heard on radio/TV commercials and film.  He is the voice of the talking dog and announcer voice on the Farmers Only dot com TV commercials, “riding date” and “fishing date”.  Recently on film, Chad played the Rodeo Announcer in the 2017 film, “A Cowgirl’s Story” starring Bailee Madison, Chloe Lukasiak, and Pat Boone.  In 2010 he co-announced the World Equestrian Games Opening Ceremonies in Lexington, KY; has worked at major NASCAR tracks announcing Monster Truck Shows; and various equestrian show productions such as the Del Mar Night of the Horse in Del Mar, CA; The Spirit of the Horse in Perth, Australia; and in 2012 he also was a part of the production crew for the United States’ portion of Her Royal Majesty Queen Elizabeth II’s 60th Diamond Jubilee Celebration, All the Queen’s Horses, at Windsor Castle in Windsor, England with the Riata Ranch Cowboy Girls.

He is also training the next generation of rodeo announcers.  In 2006, at the urging of his friend, Pro Rodeo Hall of Fame Announcer Bob Tallman, he founded the Chad Nicholson Rodeo Announcer’s Training Seminar held annually in Ft. Worth, Texas.  Now in its 14th year with over 130 students worldwide, it has become the top rodeo announcer’s school in the industry with many award winning graduates.

Chad makes his home in Northern Utah in the summer and Three Rivers, CA in the winter near Sequoia- Kings Canyon, National Parks, with his wife Jennifer.  Together, with a board of directors they operate Riata Ranch International Inc., a 501©3 non-profit educational organization for young women.  It's also home to the 5 time PRCA Specialty Act of the Year Nominees, Riata Ranch Cowboy Girls, Trick Roping and Trick Riding Spectacular which has been performed in 20 countries on 5 continents. 

Chad Nicholson Smiling